Top-40 Distributor Newton Manufacturing Company is excited to release “Booth! There It Is,” a white paper discussing how to build an effective event marketing plan.

“Event marketing is more than using promotional products as a give-away,” explained Dan Livengood, Newton’s senior manager of business expansion and professional development. “It is an excellent opportunity for promotional consultants to share expertise and prove their credibility by explaining the diversity of this often overlooked industry category.”

“Booth! There It Is” outlines the process of creating an event marketing plan starting with defining objectives and developing a strategy. It identifies key brand building opportunities before, during and after the event and includes creative ideas to drive traffic and increase engagement with attendees at an event.

“Every event is different, but this white paper provides a solid foundation to build a marketing strategy for any type of exhibition,” said David Schaaf, Newton’s marketing communications coordinator and author of the white paper.

“Booth! There It Is” is free and can be downloaded here.