The ability to engage your audience this way is very important in what’s becoming a more social marketplace.

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In honor of Earth Day, I present the 3 R’s of eco-friendly promotions.

Over the past couple of years, suppliers have come up with interesting materials to create these eco-friendly alternatives.

Value is found in combining the efficiency aspects of going green and positive impression that social responsibility leaves with the public.

See the final bracket  and read some of comments that elevated our champion to the title.

The top two advertising media, as chosen by you, are ready to go head-to-head for the coveted title of Marketing Mix March Madness Champion.

Newton's Marketing Mix March Madness is well underway. Round 2 has begun and it's time for you to decide who goes to next week's finals.

In the spirit of the NCAA Men’s Basketball Tournament and March Madness, Newton is holding a Marketing Mix March Madness.

In the aftermath of the recession, some are questioning the staying power of the eco-friendly movement.

Another angle in co-branding is how one brand’s prestige is transfered to the other.