Here are 4 reasons why companies lose value when using cash for rewards.

One obvious factor in the effectiveness of a recognition program is the perceived value of the award. However, one part that is often ignored when rolling out a recognition program is the communication and ongoing visibility of the program to employees.

Newton would like to congratulate our fellow 2010 Counselor Top 40 Distributors as well as the 2010 Counselor Top 40 Suppliers. The Advertising Specialty Institute (ASI) has also announced that the industry experienced an 11.1% year-over-over increase in the first quarter of 2010.

A recent survey by Rueters/Ipsos on loyalty found that Americans are more loyal to their favorite soft drink brand than they are to their employer.

The ability to engage your audience this way is very important in what’s becoming a more social marketplace.

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In honor of Earth Day, I present the 3 R’s of eco-friendly promotions.

Over the past couple of years, suppliers have come up with interesting materials to create these eco-friendly alternatives.

Value is found in combining the efficiency aspects of going green and positive impression that social responsibility leaves with the public.

See the final bracket  and read some of comments that elevated our champion to the title.

The top two advertising media, as chosen by you, are ready to go head-to-head for the coveted title of Marketing Mix March Madness Champion.