The usefulness and creative flexibility of promotional apparel make it an ideal piece of your marketing mix.

In advertising, sometimes it’s the “vuvuzelas” that get the most attention.

Additional details are coming out about the recent McDonalds recall of 12 million promotional “Shrek” glasses due to cadmium found in the paint used for decoration.

When promotional products are purchased by several buyers or different location and departments within one company, inconsistency and inefficiency can result.

Here are 4 reasons why companies lose value when using cash for rewards.

One obvious factor in the effectiveness of a recognition program is the perceived value of the award. However, one part that is often ignored when rolling out a recognition program is the communication and ongoing visibility of the program to employees.

Newton would like to congratulate our fellow 2010 Counselor Top 40 Distributors as well as the 2010 Counselor Top 40 Suppliers. The Advertising Specialty Institute (ASI) has also announced that the industry experienced an 11.1% year-over-over increase in the first quarter of 2010.

A recent survey by Rueters/Ipsos on loyalty found that Americans are more loyal to their favorite soft drink brand than they are to their employer.

The ability to engage your audience this way is very important in what’s becoming a more social marketplace.

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In honor of Earth Day, I present the 3 R’s of eco-friendly promotions.