Studies have shown that brands can shape people’s personalities and self image.

With thousands of creative products out there, it’s easy to get caught up choosing to coolest one for your next campaign.

Is your audience getting your marketing message or do you have an invisible gorilla problem?

A more selective approach can provide you with valuable business opportunities and information and a greater return on your advertising investment.

The usefulness and creative flexibility of promotional apparel make it an ideal piece of your marketing mix.

In advertising, sometimes it’s the “vuvuzelas” that get the most attention.

Additional details are coming out about the recent McDonalds recall of 12 million promotional “Shrek” glasses due to cadmium found in the paint used for decoration.

When promotional products are purchased by several buyers or different location and departments within one company, inconsistency and inefficiency can result.

Here are 4 reasons why companies lose value when using cash for rewards.

One obvious factor in the effectiveness of a recognition program is the perceived value of the award. However, one part that is often ignored when rolling out a recognition program is the communication and ongoing visibility of the program to employees.