The effectiveness of promotional products as part of the marketing mix has been well documented. Here are 6 ways promotional products can enhance a cause marketing campaign.

Cause marketing is an excellent opportunity for a business to give back and earn some positive PR and marketing value. However, businesses that half-heartedly do it can end up with a PR crisis on their hands.

The much publicized exit of (former) JetBlue flight attendant Steven Slater is a teachable moment for employers everywhere.

A cause marketing campaign can take a few different forms.

Cause marketing is more than writing a check to a charity and then issuing a press release about it. It is a partnership between a for-profit business and a non-profit organization.

Studies have shown that brands can shape people’s personalities and self image.

With thousands of creative products out there, it’s easy to get caught up choosing to coolest one for your next campaign.

Is your audience getting your marketing message or do you have an invisible gorilla problem?

A more selective approach can provide you with valuable business opportunities and information and a greater return on your advertising investment.

The usefulness and creative flexibility of promotional apparel make it an ideal piece of your marketing mix.