While it’s an important opportunity to build relationships with these audiences, business gifts can be an added hassle during an already busy time of year. Luckily, your promotional consultant can help by offering the products you are looking for and the services that make your life easier.

Another high profile product recall again places emphasis on promotional product safety.

Halloween maybe centered around kids, costumes, and candy, but it is a great opportunity to promote yourself.

Supporting American labor keeps people here working and improves our economy as a whole. So with Labor Day a few days away, let’s look at the advantages of purchasing your promotional items from manufacturers in the United States.

The effectiveness of promotional products as part of the marketing mix has been well documented. Here are 6 ways promotional products can enhance a cause marketing campaign.

Cause marketing is an excellent opportunity for a business to give back and earn some positive PR and marketing value. However, businesses that half-heartedly do it can end up with a PR crisis on their hands.

The much publicized exit of (former) JetBlue flight attendant Steven Slater is a teachable moment for employers everywhere.

A cause marketing campaign can take a few different forms.

Cause marketing is more than writing a check to a charity and then issuing a press release about it. It is a partnership between a for-profit business and a non-profit organization.

Studies have shown that brands can shape people’s personalities and self image.