You’ve heard the saying “A picture is worth a thousand words.” Pinterest, the site that allows you to view and pin images of your favorite things, has taken that phrase to heart. The site’s booming popularity has revealed a growing trend in marketing. Our culture is becoming more visual.

April promotions can bring a-May-zing results. Bad puns aside, a few of the largest promotional opportunities of the year – Earth Day and Administrative Professionals Week/Day – occur in April. If neither of those excite you, there are a couple other opportunities below too.

Promotional products can be an effective way to tell an eco-friendly story provided that they are chosen correctly. To make that choice, you should consider the materials used and the application of the product to get the full effect.

In the housing market, the location of the property is an important factor in determining the value of the house. Likewise when choosing your next promotional products, value can be found in targeting a specific location for them to reside.

Mobile devices have the type of personal connection with their owner that marketers covet. Placing your logo or message on these devices becomes a constant reminder and personal endorsement.

March is a lucky month full of green and madness...and plenty of opportunities to promote your business or organization. A few of those opportunities are listed below along with some promotional product ideas to get your message out in March.

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The Super Bowl is, well, the Super Bowl of advertising. The captive audience and high price tag forces advertisers to push the envelope of creativity and campaign development. While the ads, for the most part, are fun to watch, they are also great for gleaning valuable insight into advertising today. 

For all of their revolutionary strengths, Facebook, Twitter and other social tools have one glaring weakness – shelf life – or the number of impression per touch. Call it either a cause or a symptom of the fast paced world we live in, social media channels offer little in longevity.

You would probably never guess that February promotions would revolve around hearts and chocolate.

One man's observations of the PPAI Expo in Las Vegas, the largest promotional products trade show in the country.

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