For all of their revolutionary strengths, Facebook, Twitter and other social tools have one glaring weakness – shelf life – or the number of impression per touch. Call it either a cause or a symptom of the fast paced world we live in, social media channels offer little in longevity.

You would probably never guess that February promotions would revolve around hearts and chocolate.

One man's observations of the PPAI Expo in Las Vegas, the largest promotional products trade show in the country.

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The show is done. You’re packing up your well-branded booth. You and your team spoke to a plethora of qualified prospects who are now excited about your products and services. Your work here is done, right?

A trade show is an opportunity to tell your story face-to-face. However, impressions aren’t limited to just personal interactions with your booth staff.

Booth traffic can make or break a trade show investment. The Center for Exhibition Industry Research has found that 76% of trade show attendees plan their booth visits in advance. In order to direct that traffic to your booth, you should start promoting your trade show presence long before the doors open.

In case you haven’t noticed from the large displays at your favorite big box retailer, the holidays are rapidly approaching. No matter what holiday you celebrate this time of year, business gifts are an effective and welcome way to show appreciation to your customers.

Molly talks with Robby Cordes from Hospitality Mints about their delicious and versatile buttermints.

In a relatively short period of time, social media has fundamentally changed how consumers engage with brands. Promotional products have been around longer than the 102 years Newton Manufacturing has been in existence. What do they possibly have in common?

Molly talks to Dan Gabel about Seville's Convertible Duffel Cooler.