As we sign off for 2010, here are a few insights from some of our sales and marketing team…

Over on our Facebook page (which you can see on the right), we are running our own version of the holiday classic 12 Days of Christmas.

Marketing communication strategies usually focus on driving customers to buy our products or services. And they should. Customers are the life blood of any business. But there is another audience that impacts your business on a daily basis (in some cases more so than customers) that you should be communicating with. It’s the government.

We could go on for hours about how well promotional products influence people and move them to action, but I’ll spare you. Instead, I’ll share some results from the new Global Advertising Specialties Impressions Study by the Advertising Specialty Institute.

As much of a creative person as I think I am, I have my off days. I have a big project that needs a big idea to get going and my mind goes blank.

Customers cast a vote for or against your business with each dollar they spend. Like a political candidate, you have to get your message out to the people.

Most people enjoy seeing the creative disguises and gladly give out their candy. However, customers rarely give out “candy” to brands that come knocking at their door in a disguise.

Appealing to your target audience is advertising 101. But is your target audience the only audience you should consider?

To be in a position to take advantage, you must be able to improve or at least maintain employee engagement. A recognition program is one of the tools you can use to do just that.

Supporters of breast cancer awareness, education, research, and survivors have successfully branded their cause around one color in a way that few have.