In the housing market, the location of the property is an important factor in determining the value of the house. Likewise when choosing your next promotional products, value can be found in targeting a specific location for them to reside.
The value in promotional products is found in the number of impressions it leaves on the recipient or others. Your goal is to find a product that will be integrated into the recipient’s lifestyle and placed in a prominent area. The more visible and integrated the product is, the more impressions it leaves.
The right location depends upon your target audience. Studies have shown the people keep promotional products because they are useful. So choose a promotional product that is useful for the location of the person that you are targeting. For example, if you are targeting business professionals, look for office accessories that will find themselves on their desktop.
Other examples of prime real estate for promotional products include the purse, car, smartphone/tablet, and kitchen. Speaking of the kitchen, the Promotional Products Association International put together this video explaining the value of promotional products in the kitchen to advertisers.
P.S. One quick and easy way to establish your brand in a prime location is to use calendars. People still use calendars at home and in the workplace.