Experts are indicating that the economy is turning around. To take advantage of the recovery, it is important to get your name and especially your value proposition in front of your clients. Promotional products are one of the most cost effective ways to accomplish this, but what if your advertising budget hasn’t recovered quite yet? You could get someone else to split the cost with you.

Welcome to co-branding. The idea here is to partner with a complimentary business or businesses to split the cost of advertising. For example, you have an auto body shop and this winter has been especially rough. Knowing that a rough winter means more demand for your services, you want your shop to be the first one on everyone’s mind. You could partner with a local news station’s weather team or car dealership to purchase ice scrapers imprinted with each partner’s logo. These could then be handed out at local events or given to customers. You and your partners split the bill while increasing the number of impressions.

What are some complimentary businesses that you could partner with for mutually beneficial promotional campaign? Feel free share your ideas.