Mar
25
Written by:
David Schaaf
3/25/2010
Newton’s Marketing March Madness is well underway. The big news in the first round was 6th seeded Print-Magazine’s upset over 3rd seeded TV. The match ups for Round 2 are now set. Who will reach next week’s final? You decide.
Read the scouting reports for this week’s match ups and vote in the comments section. Voting runs now through Monday, March 29.
(1) Promotional Products
Strengths - Long lasting affect with one of the lowest costs per impression. Appreciated by recipient due to usefulness.
Weaknesses - Often considered “trinkets” and an afterthought in advertising circles
Comments - "Creates customer smiles, gratitude and quite often, 'Word of Mouth.'" - Joe Easley
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(4) Email
Strengths - Low production costs for a very targeted delivery with ability to be personal.
Weaknesses - Seen as intrusive. Spam and clutter have reduced effectiveness.
Comments - “More immediate contact than face-to-face, but impersonal" - Van Baale Enterprises
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(2) Direct mail
Strengths - Strong demographic targeting and easy to include response mechanism and redeemable offers for further engagement.
Weaknesses - Mailbox clutter and sometimes unreliable mailing lists.
Comments - "This is on the rise and coming back.” - Molly Beavers
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(6) Print - Magazines
Strength - Target by special interest, niche, or demographic. National reach.
Weaknesses - Advertising clutter. Relatively high cost for placement.
Comments - “I like a more targeted media.” - D. Schaaf
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Vote below and share why you voted for your selections.
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