Apr
1
Written by:
David Schaaf
4/1/2010
The final round of the Marketing Mix March Madness is here. The top two advertising media, as chosen by you, are ready to go head-to-head for the coveted title of Marketing Mix March Madness Champion. No surprises this time as the top 2 seeds of the tourney advanced to the final matchup.
Read the scouting report below and vote for the winner in the comments section. Be sure to say why the one you voted for deserves to be the champion. Voting is open through Monday, April 5.
The winner will be announced Tuesday, April 6.
(1) Promotional Products
Strengths - Long lasting affect with one of the lowest costs per impression. Appreciated by recipient due to usefulness.
Weaknesses - Often considered “trinkets” and an afterthought in advertising circles
Comments
"Creates customer smiles, gratitude and quite often, 'Word of Mouth.'" - Joe Easley
"Lasting impact." - Carla Kolpin
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(2) Direct mail
Strengths - Strong demographic targeting and easy to include response mechanism and redeemable offers for further engagement.
Weaknesses - Mailbox clutter and sometimes unreliable mailing lists.
Comments
"This is on the rise and coming back.” - Molly Beavers
"Lumpy mail gets opened and if it's clever and useful it will stay around" - Diane Simpson
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