Happy Earth Day! I trust that you eco-friendly promotions are going well. Over the past few weeks we’ve discussed ways that businesses benefit from eco-friendly initiatives and creative ways to promote your eco-friendly message for Earth Day. These initiatives are given a lot of attention around this time of year. The challenge then is keeping up the momentum after Earth Day.

Promotional products deliver that long lasting impression after an event in a non-intrusive and appreciated way. Eco-friendly promotional products further reinforce their effectiveness in delivering you green messages. So in honor of Earth Day, I present the 3 R’s of eco-friendly promotions:

Reduce - Here we focus on the eco-friendly function of the product, particularly their ability to reduce consumption of resources. Products that are solar powered or hand-cranked conserve energy, while energy guides shower timers and refrigerator thermometers educate recipients on conservation. Products made from biodegradable materials reduce the amount of trash in landfills as well as litter in communities.

Reuse - Reusability is one of the best values in eco-friendly promotional products. Coffee mugs, sports bottles and grocery totes are used over and over, which means your message is seen over and over. Organizations are using reusable coffee mugs to reduce the amount of paper cups used in the office, reducing the cost to continually purchase and dispose of the cups.

Recycle - Over the past few years the number of products made from recycled materials has grown tremendously. Likewise, the types of recycled materials that these products are made from have increased. Several products are recyclable and can be disposed of (not that anyone would want to) in a responsible manner.

Promotional products give you the means to spread your eco-friendly message in an eco-friendly way. Visit our Newton’s Go Green page for more eco-friendly promotion ideas and share some of your below.