According to many industry sources, the number one promotional product category sold is apparel. This should come as no surprise as apparel is the one item EVERYONE needs and uses. T-shirts, caps, polos, sweatshirts, and jackets are always appreciated and used. The usefulness and creative flexibility of promotional apparel make it an ideal piece of your marketing mix. Here are 6 ways to use promotional apparel to build your brand:

1. The Billboard - The basic advertising value of imprinted promotional apparel is that your logo and brand message, imprinted on a shirt, is on display every time and everywhere it is worn.
2. The Team - Present a unified look at your next tradeshow, sales meeting, or softball game to build a consistent brand image.
3. The Prize - Ever been to a sporting event when they bring out the t-shirt can? People love free t-shirts. Earning, winning, or catching those brings excitement to you brand and that t-shirt becomes a Billboard.
4. The Thank You - Show your appreciation for those who have participated in your special event or gone above and beyond with a commemorative polo, t-shirt, or cap.
5. The Buddy - Co-branding with a complementary business allows both companies to enjoy the benefits
6. The Cause - Support an important cause by sponsoring an apparel item helps with the cost for the item for the cause organization and creates a positive image for your brand.

With a wide range of styles and decoration options, promotional apparel gives you the ability to create a truly unique advertising piece. For some ideas on apparel, contact your Newton representative or check out the Newton Idea Catalog.

Have you seen a cool (and appropriate) apparel promotional piece? Please share below.