In efforts to increase customers utilizing their payroll services, an accounting firm purchased calculators imprinted with their logo and the verbiage "Our Payroll Service Equals Your Savings". The calculators were mailed to existing tax clients as well as other companies in the area with a brochure detailing their payroll services and benefits. They planned for 2 additional mailings later in the year to follow up with those who have not signed on as clients as well as new prospects. A portfolio was the 1st follow up and was imprinted with their logo. The 2nd follow up included a Six-pack Kooler with “Keep your cool...Let us do the work” and their logo.
Tags: Direct Mail, Calculator, Portfolio, Cooler