To introduce a new product at a future trade show, a medical supply company mailed custom leather coasters imprinted with their logo to people in the healthcare industry. Not only did this mailing increase awareness of their participation in the trade show, but also informed the recipients that they would receive a free travel mug when they visit the trade show booth. Literature on the new product was inserted into the travel mug and distributed to everyone who stopped at the booth.
Tags: Leather Coasters,Travel Mugs,Healthcare,Trade Show