Build Client Loyalty
A financial planning firm organizes an annual golf tournament to build relationships with high profile customers as well as prospects. To increase their response rate, the firm mailed a sleeve of golf balls with the tournament invitation. Those who responded received a visor embroidered with the firm’s logo. In addition, golfers with the 5 lowest scores received a briefcase.
Tags: Golf Balls, Visors, Briefcases, Prospecting, Golf, Loyalty