An insurance agency desired to increase awareness of their services and benefits in the community. To reach the parents, the agency directed their campaign towards the children. They selected pencils since school-aged children typically need them. In addition, they purchased sports balls and lollypops. Each item was imprinted with “Say No To Drugs” and distributed by every school (pre-school, elementary, middle, and high school) in the district. These items were also personally handed out to current clients by the individual agents.
Tags: Pencils, Sport Balls, Candy, Insurance, awareness