Eco-Friendly Case Histories
Real world examples of how businesses have successfully achieved eco-friendly goals with green promotional products.
Challenge: A semiconductor company wanted to eliminate bottled water on its campus and encourage their employees to use the recently installed filtered water stations.
Solution: The company gave each employee their own mug with a paper insert in each one detailing their green initiative. They chose a mug because it was microwavable, dishwasher safe and not an auto tumbler, which would be less likely to leave their campus.
Result: The company has saved thousands of dollars each month on bottled water and garbage fees. Also, the visibility of the mug in green with their logo has spurred other eco-conscious practices around campus.
Challenge: A tech company of 300 employees saw that they were spending too much on disposable Styrofoam cups.
Solution: The company gave each employee their own “work” mug to use around the office. Each mug had the company’s logo imprinted on it.
Result: The mugs were well received by their employees. With the savings from reduced of Styrofoam cup usage, the company was able to recoup the cost of the mugs within two months.
Recycling Survey Incentive
The Challenge: During it's Annual Pollution Prevention Fair, a city in California wanted to encourage anyone visiting the fair to fill out a survey regarding the disposal of can and bottles.
The Solution: The city decided to give each adult who filled out a survey a cooler made from 50% post consumer recycled materials (mostly plastic water bottles) with the message “Don't Trash the Cash...Recycle Your Bottles”. This particular cooler was chosen because it drove the "recycle your bottles" message home.
The Result: The city got all the information they needed. All 500 bags disappeared quickly and more would have gone if they were available.