Why Go Green?
The eco-friendly movement has quickly made its way to the mainstream business world. Here are some key reasons why companies, large and small, are going green and the benefits that are being realized.
As global citizens, individuals and corporations alike, taking care of the Earth is everyone’s responsibility. Because of a greater public awareness of environmental issues, customers are looking much closer at the behavior of the companies they do business with. Businesses that “do the right thing” are seen in a much more positive light by those who share the same eco-friendly values. In the minds of customers and clients, the responsibility shown in eco-friendly initiatives is easily applied to your brand and the quality of the products and services you provide.
Sometimes doing the right thing does pay. Studies have shown that businesses that have gone green are becoming more profitable. Waste reduction, energy efficiency, and better resource management have led to significant long-term cost reductions. Eco-friendliness also opens your business to environmentally conscious niches that remain loyal customers with like-minded businesses.
Going green provides excellent public relations opportunities. Being seen as a responsible citizen is good for any business. Your social responsibility will instill confidence in your customers, prospects, investors, and the public-at-large.