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Promo 101: An Introduction to Promotional Products
Simply put, promotional products are items decorated with an advertising message, distributed to a targeted audience, to achieve a specific business goal. You probably don’t have to go very far to see an example of a promotional product. Here are a few you may see on a daily basis:
- A logoed pen from your bank
- A key chain from the local car dealership
- A t-shirt from last year’s downtown fun run
- Calendar with coupons from the local pizza place
- Business card magnet from a real estate agent
Promotional products are an advertising medium that generates goodwill, increases referrals, improves ROI, and compliments other advertising media. They are relevant to any audience and specialized categories can meet specific needs or initiatives like eco-friendly or USA made. Use promotional products anytime you want to increase your visibility, make an event more memorable, or achieve a marketing goal. Here are a few examples to get you started:
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