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Promo 101: What products should I use?
Several factors go into choosing the right products, but a good place to start is the recipient, as their reaction will ultimately determine the success of your choice. Since the goal of any promotional product is to provide visibility to your brand or message, think about what your target recipient will think is useful or “cool”. The more the product fits in the recipient’s lifestyle, the more it will be used and seen, increasing the advertising value of your products. Other factors to consider include:
Goals and Objectives - This seems obvious, but it’s still worth mentioning. Some products work better than others in certain situations.
Brand - Your product choices should reflect the elements of your brand including colors, personality, causes, and marketing messages.
Market trends - These are great indicators of what is "in" now and what people want. Newton's Navigator brochure keeps you up-to-date on the latest product trends.
Distribution - How and where will the person receive the product? If you are sending it through the mail, consider flat lying or light weight products.
Your Newton Representative can help pair the right promotion strategy with the right Promotional products. Contact yours today or let us help find one.
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