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Promo 101: Why use promotional products?
No other advertising media is more effective at creating a lasting, positive impression. Your message placed on the right promotional product will be well received and keep your message top-of-mind for weeks, months, and even years.
How can you be sure? Try this – have you ever received a pen, calendar, key tag or cap from a business you frequent? The answer is probably "yes." Now, without looking, can you recall who gave it to you? You probably can, and you’ve just experienced how effective promotional advertising works.
If you like numbers, consider the results of a 2008 Advertising Specialty Institute (ASI) study* on the effectiveness of promotional products. The results show, among other things, that promotional products are more cost effective than traditional forms of advertising (TV, radio, and print). The study also revealed the effectiveness of promotional products:
- 84% of people remember the advertiser on the product they receive
- 42% have a more favorable impression of the advertiser after receiving a product
- 62% have done business with the advertiser after receiving the product
- 24% are more likely to do business with the advertiser on the items they receive
- 81% of promotional products were kept because they were considered useful
*Research provided by the Advertising Specialty Institute, Copyright (C)2008, All Rights Reserved.
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